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Digitizing an Iconic Brand: A Case Study

 

Situation:
Archie Comic Publications sought to raise capital to reposition the company away from print media and toward the higher growth market of digital and video media. They needed a lender who could help them through the transition into a successful multiplatform entertainment and transmedia brand.

Solution:
Veritas provided working capital and growth financing to help the company evolve and capitalize on their growth potential.

VERITAS Advantages:

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“We knew they had amazing growth potential, they just needed a chance to capitalize on it. It always works to a company’s advantage to work closely with us through transition as we can offer solutions they may not have considered.”
— Tony Liobis, Vice Chairman and Chief Credit Officer of Veritas Financial Partners

Result:
The company was able to expand into new media segments with Riverdale, a teen drama with iconic Archie characters on The CW network. It has generated record ratings through two seasons, and the company has crossed over media lines with printed novels based on the show. What’s more, Netflix has ordered spin-off series based on other characters. Now that’s what we call success.

“The Veritas partnership has been a game-changer and hugely important for the Archie brand. Teaming with them was key to Archie’s ongoing success,” said Archie Comics CEO Jon Goldwater. “We couldn’t be happier working with them and give them our full endorsement.”
— John Goldwater, CEO, Archie Comic Publications, Inc.

About Veritas Financial Partners

Veritas Financial Partners is a specialty finance firm that provides $2 – $20 million senior secured credit solutions to businesses across various industries. Veritas serves entrepreneurs, management teams and private equity sponsors by delivering the flexible, responsive capital needed to achieve their goals. As an affiliate of an investment fund with $2.5 billion in assets under management, Veritas benefits from a substantial long-term capital base.

David Bueno
Vice President
(215) 717-7259
dbueno@vfpfinancial.com
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Tony Liobis
Vice Chairman & Chief Credit Officer
(561) 405-4003
aliobis@vfpfinancial.com
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Evan Nadler
Senior Vice President
(312) 809-0757
enadler@vfpfinancial.com
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Mark Seigel
President
(561) 405-4008
mseigel@vfpfinancial.com
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