Digitizing an Iconic Brand: A Case Study
Archie Comic Publications sought to raise capital to reposition the company away from print media and toward the higher growth market of digital and video media. They needed a lender who could help them through the transition into a successful multiplatform entertainment and transmedia brand.
Veritas provided working capital and growth financing to help the company evolve and capitalize on their growth potential.
The company was able to expand into new media segments with Riverdale, a teen drama with iconic Archie characters on The CW network. It has generated record ratings through two seasons, and the company has crossed over media lines with printed novels based on the show. What’s more, Netflix has ordered spin-off series based on other characters. Now that’s what we call success.
About Veritas Financial Partners
Veritas Financial Partners is a specialty finance firm that provides $2 – $20 million senior secured credit solutions to businesses across various industries. Veritas serves entrepreneurs, management teams and private equity sponsors by delivering the flexible, responsive capital needed to achieve their goals. As an affiliate of an investment fund with $2.5 billion in assets under management, Veritas benefits from a substantial long-term capital base.